Mass Customization Information Systems in Business (Hardcover) (ISBN-13: 9781599040394)

Mass customization is a business strategy that aims at satisfying an individual customer's needs with near mass production efficiency. Mass Customization Information Systems in Business provides original and innovative research on IT systems for mass customization. It is a wide-ranging reference collection of chapters describing the solutions, tools, and concepts needed for successful realization of these systems. Mass customized markets, product modeling, and supply chain management are explored in precise detail. This Premier Reference Source provides a comprehensive investigation of the business processes required for manufacturing individualized products.

Author: Thorsten Blecker
ISBN-10: 1599040395
ISBN-13: 9781599040394
Publisher: Information Science Reference
Language: English
Published: 04/30/2007
Pages: 332
Format: Hardcover
Weight: 2.68lbs
Size: 11.24h x 8.67w x 1.05d

Review Citation(s):
Scitech Book News 09/01/2007 pg. 179