Mass Media Research: An Introduction (Paperback) (ISBN-13: 9781133307334)

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.

Author: Roger Wimmer, Joseph Dominick
ISBN-10: 1133307337
ISBN-13: 9781133307334
Publisher: Cengage Learning
Language: English
Published: 01/01/2013
Pages: 496
Format: Paperback
Weight: 1.70lbs
Size: 9.10h x 7.20w x 0.80d