Master Data Management (Paperback) (ISBN-13: 9780123742254)

The key to a successful MDM initiative isn't technology or methods, it's people: the stakeholders in the organization and their complex ownership of the data that the initiative will affect.Master Data Management equips you with a deeply practical, business-focused way of thinking about MDM--an understanding that will greatly enhance your ability to communicate with stakeholders and win their support. Moreover, it will help you deserve their support: you'll master all the details involved in planning and executing an MDM project that leads to measurable improvements in business productivity and effectiveness.

Author: David Loshin
ISBN-10: 0123742250
ISBN-13: 9780123742254
Publisher: Morgan Kaufmann Publishers
Language: English
Published: 09/01/2008
Pages: 304
Format: Paperback
Weight: 1.35lbs
Size: 9.10h x 7.40w x 0.80d