Mastering Marketing: Leading A Journey Of Becoming (Hardcover) (ISBN-13: 9780981342665)

Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a "big picture" understanding of marketing. The goal is to empower you to understand marketing and business development as a system. The purpose being to give you greater control and a logical sequence to follow; so you take on the right things in the right order.

Mastering Marketing divides the process into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop your relationships and earnings growth program.