Mastering the Globalization of Business by Cartwright, Roger

Mastering the Globalization of Business (Paperback) (ISBN-13: 9781403921499)

Vendor: Roger Cartwright
Product type: Books
Format: Paperback
$44.95
$44.95
$44.95
Subtotal: $44.95
Mastering the Globalization of Business by Cartwright, Roger

Mastering the Globalization of Business

$44.95
Mastering the Globalization of Business by Cartwright, Roger

Mastering the Globalization of Business

$44.95
Format: Paperback
Description
Description
x
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

Author: Roger Cartwright
ISBN-10: 1403921490
ISBN-13: 9781403921499
Publisher: Bloomsbury Publishing PLC
Language: English
Published: 07/01/2005
Pages: 202
Format: Paperback
Weight: 0.68lbs
Size: 9.21h x 6.14w x 0.46d
By Roger Cartwright
By Roger Cartwright
x

ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.
ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.

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