Mastering the Media Purpose, Passion & Publicity for Nonprofit & Advocacy Organizations (Paperback) (ISBN-13: 9780615204628)

A complete guide to the art and science of building effective media coverage for nonprofit and advocacy organizations. This book guides the reader through every step, from basics to sophisticated strategy & tactics. "If you want to move, change, shape or lead then Mastering The Media is the first place to start." Darryl Young, Former National Media Director, The Sierra Club ". . .takes the mystery and complexity out of the media game. . .All senior staff should have a copy on their desk." Mike Alvidrez, Executive Director, Skid Row Housing Trust

Author: David Hamlin
ISBN-10: 0615204627
ISBN-13: 9780615204628
Publisher: David Hamlin & Sydney Weisman
Language: English
Published: 04/14/2008
Pages: 100
Format: Paperback
Weight: 0.35lbs
Size: 9.00h x 6.00w x 0.24d