MBA in a Book: Mastering Business with Attitude (Paperback) (ISBN-13: 9780307451583)

Practical ideas from the best brains in Business

A sharp, jargon-free guide to the core curriculum of an MBA program, MBA in a Book shows how to master the big ideas of business and use them in a practical way to build and enhance career success.

"In the world of business, ideas matter. . . . Some of the sharpest minds in the business world give perceptive looks into innovation, marketing, finance, strategy, and leadership, providing stimulating, useful perspectives on these core topics."
--Larry Bossidy, retired chairman and CEO of Honeywell International and coauthor of Execution: The Discipline of Getting Things Done

Great business thinkers such as Michael Porter, Rosabeth Kanter, and Bill George of Harvard Business School; Paul Argenti of the Tuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Senge of MIT; the entrepreneur and inventor Dean Kamen; and the financial innovator Michael Milken are just a few of the best brains in business, providing the intellectual nourishment that will help you play the game of business at the highest level.

Author: Joel Kurtzman, Glenn Rifkin, Victoria Griffith
ISBN-10: 0307451585
ISBN-13: 9780307451583
Publisher: Crown Publishing Group (NY)
Language: English
Published: 09/30/2008
Pages: 448
Format: Paperback
Weight: 1.55lbs
Size: 9.10h x 6.90w x 1.10d