McDonald's: The Business Behind the Golden Arches (Library Binding) (ISBN-13: 9781512405903)

Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals:

● The bright business minds behind McDonald's remarkable rise.
● How the company's famous products--from the Big Mac to the Happy Meal--came to be.
● Which marketing and public relations strategies turned McDonald's into a powerful brand.

From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.

Author: Cath Senker
ISBN-10: 1512405906
ISBN-13: 9781512405903
Publisher: Lerner Publications (Tm)
Language: English
Published: 01/01/2016
Pages: 32
Format: Library Binding
Weight: 0.90lbs
Size: 10.70h x 8.90w x 0.30d

Accelerated Reader:
Reading Level: 7.2
Point Value: 1
Interest Level: Middle Grade
Quiz #/Name: 180536 / McDonald's: The Business Behind the Golden Arches


Review Citation(s):
Hornbook Guide to Children 07/01/2016 pg. 155 - Below Average, With Minor Flaw