McLuhan in Reverse: His General Theory of Media (GToM) by Strate, Lance

McLuhan in Reverse: His General Theory of Media (GToM) (Paperback) (ISBN-13: 9781433182464)

Vendor: Lance Strate
Product type: Books
Format: Paperback
$42.20
$42.20
$42.20
Subtotal: $42.20
McLuhan in Reverse: His General Theory of Media (GToM) by Strate, Lance

McLuhan in Reverse: His General Theory of Media (GToM)

$42.20
McLuhan in Reverse: His General Theory of Media (GToM) by Strate, Lance

McLuhan in Reverse: His General Theory of Media (GToM)

$42.20
Format: Paperback
Description
Description
x

Despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.



Author: Lance Strate, Robert K. Logan
ISBN-10: 1433182467
ISBN-13: 9781433182464
Publisher: Peter Lang Inc., International Academic Publi
Language: English
Published: 06/23/2021
Pages: 146
Format: Paperback
Weight: 0.50lbs
Size: 9.00h x 6.00w x 0.35d
By Lance Strate
By Lance Strate
x

Robert K. Logan (PhD, MIT, 1965) is an emeritus professor of physics, fellow of St. Michael's College, and member of the School of Environmental Studies, all at the University of Toronto. He is also Chief Scientist of the sLab (OCAD University) and a recipient of the Walter J. Ong Award for Career Achievement in Scholarship by the Media Ecology Association.

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