Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination by Ryu, Sunghan

Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination (Paperback) (ISBN-13: 9781032221212)

Vendor: Sunghan Ryu
Product type: Books
Format: Paperback
$68.99
$68.99
$68.99
Subtotal: $68.99
Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination by Ryu, Sunghan

Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination

$68.99
Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination by Ryu, Sunghan

Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination

$68.99
Format: Paperback
Description
Description
x

Ryu presents essential concepts and frameworks on business and management in the media and entertainment industry in a digestible manner. Readers are supplemented with focused and relevant insights into critical topics with vivid examples from real world case studies.



Author: Sunghan Ryu
ISBN-10: 1032221216
ISBN-13: 9781032221212
Publisher: Routledge
Language: English
Published: 04/19/2024
Pages: 402
Format: Paperback
Weight: 1.45lbs
Size: 9.69h x 6.85w x 0.82d
By Sunghan Ryu
By Sunghan Ryu
x

Sunghan Ryu is associate professor at Shanghai Jiao Tong University. His research and teaching centers on digital innovation in the MEI. He is the author of Beauty of Crowdfunding: Blooming Creativity and Innovation in the Digital Era, and has published in top academic journals, including the Journal of Marketing, MIS Quarterly, New Media & Society, and the Harvard Business Review.

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