Media, Communication, and Culture: A Global Approach (Paperback) (ISBN-13: 9780231120739)

James Lull's classic work on media and culture in the global perspective is thoroughly revised, expanded, and updated. Drawing on the best contemporary social and cultural theory, the noted scholar offers a balanced, bold, and comprehensive analysis of current developments worldwide. In his familiar, reader-friendly style, Lull brings to life a wide range of examples, from hip-hop hybrids of New Zealand's Maori youth and the divergent meanings of race and culture in the United States and Brazil, to ethnic malls in California and the global impact of McDonald's and Microsoft. Complex theoretical ideas are explained in a clear and engaging way that challenges traditional understandings.

By connecting major streams of theory to the latest trends in the global cultural mix, the new edition of Media, Communication, Culture provides a fresh and unsurpassed introduction to media, communication, and cultural studies.

Author: James Lull
ISBN-10: 0231120737
ISBN-13: 9780231120739
Publisher: Columbia University Press
Language: English
Published: 10/06/2000
Pages: 288
Format: Paperback
Weight: 1.02lbs
Size: 9.04h x 6.01w x 0.73d