Media Economics by Cunningham, Stuart

Media Economics (Paperback) (ISBN-13: 9780230293229)

Vendor: Stuart Cunningham
Product type: Books
Format: Paperback
$39.95
$39.95
$39.95
Subtotal: $39.95
Media Economics by Cunningham, Stuart

Media Economics

$39.95
Media Economics by Cunningham, Stuart

Media Economics

$39.95
Format: Paperback
Description
Description
x

This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value - and limits - of contending economic approaches in understanding how the media operates today.

Succinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.

Author: Stuart Cunningham,Terry Flew,Adam Swift
ISBN-10: 0230293220
ISBN-13: 9780230293229
Publisher: Red Globe Press
Language: English
Published: 05/15/2015
Pages: 192
Format: Paperback
Weight: 0.55lbs
Size: 8.40h x 5.40w x 0.50d
By Stuart Cunningham
By Stuart Cunningham
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Stuart Cunningham is Distinguished Professor of Media and Communication at Queensland University of Technology, Australia.

Terry Flew is Professor of Media and Communication at Queensland University of Technology, Australia.

Adam Swift is a Research Fellow at Queensland University of Technology, Australia.
Stuart Cunningham is Distinguished Professor of Media and Communication at Queensland University of Technology, Australia.

Terry Flew is Professor of Media and Communication at Queensland University of Technology, Australia.

Adam Swift is a Research Fellow at Queensland University of Technology, Australia.

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