Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve (Paperback) (ISBN-13: 9781432786496)

IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS? Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer "been there/done that" tips, resources and guidelines on how to: - Make influential connections - Become sound-bite savvy - Endear yourself to reporters - Survive awkward moments - Use social media wisely - Manage a cost-effective campaign Looking for that portal to media magic? It's right here in your hands.

Author: Christina Hamlett
ISBN-10: 1432786490
ISBN-13: 9781432786496
Publisher: Outskirts Press
Language: English
Published: 06/14/2012
Pages: 288
Format: Paperback
Weight: 0.69lbs
Size: 8.00h x 5.00w x 0.65d