Media Relations, A Primer: Small and Medium Sized Hotels (Paperback) (ISBN-13: 9781439204474)

Operational techniques, practical solutions and concrete examples of how to use a press office to promote a small or medium-sized tourism enterprise. How best to promote a tourist SME in today's market? Traditional print advertising and intermediation often turn out to be expensive and inefficient in the communications jungle. A press office provides the straightest, most reliable path to the true target: the client. How to get substantial returns from a reasonable investment? This manual analyzes how traditional and online press offices actually operate, and examines internet public relations options (blogs and social networks).

Author: Maurizio Testa
ISBN-10: 1439204470
ISBN-13: 9781439204474
Publisher: Booksurge Publishing
Language: English
Published: 01/20/2009
Pages: 48
Format: Paperback
Weight: 0.29lbs
Size: 10.00h x 7.00w x 0.12d