Mediation Analysis by Iacobucci, Dawn

Mediation Analysis (Paperback) (ISBN-13: 9781412925693)

Vendor: Dawn Iacobucci
Product type: Books
Format: Paperback
$51.00
$51.00
$51.00
Subtotal: $51.00
Mediation Analysis by Iacobucci, Dawn

Mediation Analysis

$51.00
Mediation Analysis by Iacobucci, Dawn

Mediation Analysis

$51.00
Format: Paperback
Description
Description
x
This book covers mediation analysis--the examination of whether an effect of one variable on another is direct or indirect or both. Author Dawn Iacobucci offers thorough coverage of introductory and advanced material as well as conceptual and statistical information. The book begins by introducing arguments of causality, and proceeds to examine current options for analyzing data patterns purported to exhibit meditational structures. Iacobucci shows direct and indirect paths via causal paths, regression, and structural equations models. She also grounds readers in a popular structural equations modeling approach so they can implement the statistical methods discussed in testing for evidence of mediation in a variety of empirical contexts.

Intended Audience

This book is appropriate for any course in regression and correlation, sociological research methods, quantitative research methods, quantitative techniques in Business & Management, Psychology, Political Science, or Public Policy departments.

Author: Dawn Iacobucci
ISBN-10: 141292569X
ISBN-13: 9781412925693
Publisher: Sage Publications, Inc
Language: English
Published: 04/01/2008
Pages: 104
Format: Paperback
Weight: 0.28lbs
Size: 8.43h x 6.59w x 0.23d

Review Citation(s):
Reference and Research Bk News 11/01/2008 pg. 86
By Dawn Iacobucci
By Dawn Iacobucci
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DAWN IACOBUCCI is Professor of Marketing at the Owen Graduate School of Management at Vanderbilt University. She teaches marketing models and multivariate statistics. Her research focuses on networks, customer satisfaction, and statistical methodology. She has published in a variety of journals in marketing and psychology, such as Psychological Bulletin, Psychometrika, Journal of Marketing, Journal of Marketing Research, and Marketing Science, edited the Journal of Consumer Psychology and Journal of Consumer Research, and is co-author on Gilbert Churchill′s lead text on Marketing Research.

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