Men's Fashion Reader (Paperback) (ISBN-13: 9781563675362)

With Men's Fashion Reader, students of fashion have a resource to help them understand an important, yet sometimes neglected, segment of the apparel industry: menswear. Design and merchandising students learn how and why men buy clothing and how to forecast future trends. Addressing the social, cultural, and psychological phenomenon of men's dress, the readings blend consumer behavior and history to create a better understanding of men's fashion. This book is a must-read for the well-rounded fashionista, designer, merchandiser, or fashion scholar.

Author: Andrew Reilly
ISBN-10: 1563675366
ISBN-13: 9781563675362
Publisher: Fairchild Books
Language: English
Published: 07/01/2008
Pages: 560
Format: Paperback
Weight: 2.05lbs
Size: 9.50h x 7.20w x 1.00d