Menu: Pricing and Strategy by Miller, Jack E.

Menu: Pricing and Strategy (Paperback) (ISBN-13: 9780471287476)

Vendor: Jack E. Miller
Product type: Books
Format: Paperback
$98.95
$98.95
$98.95
Subtotal: $98.95
Menu: Pricing and Strategy by Miller, Jack E.

Menu: Pricing and Strategy

$98.95
Menu: Pricing and Strategy by Miller, Jack E.

Menu: Pricing and Strategy

$98.95
Format: Paperback
Description
Description
x
This guide to strategically planning a menu offers a wealth of information on designing and pricing for profit. Contents include a new section on the psychological aspects of menu pricing, expanded coverage of health-food, ethnic, and international menus, and additional terms for enhancing menu descriptions.

Author: Jack E. Miller, David V. Pavesic
ISBN-10: 0471287474
ISBN-13: 9780471287476
Publisher: Wiley
Language: English
Published: 07/18/1996
Pages: 240
Format: Paperback
Weight: 1.26lbs
Size: 10.98h x 8.54w x 0.58d
By Jack E. Miller
By Jack E. Miller
x

Jack E. Miller, FMP, is Professor Emeritus and past chair of the Hotel, Restaurant, Chef's Apprentice, and Tourism Program, St. Louis Community College. Miller is also coauthor of Basic Food and Beverage Cost Control.

David V. Pavesic, Ph.D., FMP, is Senior Professor in the School of Hospitality Administration in the Robinson College of Business at Georgia State University. He is an author and consultant to the industry in the area of operations, cost controls, menu design and menu analysis.

Recently Viewed Products