Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation by Laperriere, Jenny

Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation (Paperback) (ISBN-13: 9781591585619)

Vendor: Jenny Laperriere
Product type: Books
Format: Paperback
$50.00
$50.00
$50.00
Subtotal: $50.00
Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation by Laperriere, Jenny

Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation

$50.00
Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation by Laperriere, Jenny

Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation

$50.00
Format: Paperback
Description
Description
x
Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This guide shows you how to create branding through signage, arrangement, and displays; and foster customer loyalty. The authors demonstrate how you can draw upon your entire collection-from children's and YA materials to fiction and nonfiction-to promote your library and services-without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can produce profound and immediate results.

Author: Jenny Laperriere, Trish Tilly
ISBN-10: 1591585619
ISBN-13: 9781591585619
Publisher: Libraries Unlimited
Language: English
Published: 06/01/2008
Pages: 164
Format: Paperback
Weight: 0.58lbs
Size: 9.18h x 6.28w x 0.49d

Review Citation(s):
Library Journal 09/15/2008 pg. 89
Voice of Youth Advocates 02/01/2009
Reference and Research Bk News 11/01/2008 pg. 292
By Jenny Laperriere
By Jenny Laperriere
x

Jenny LaPerriere is Senior Librarian at the Schlessman Branch of the Denver Public Library.

Trish Christiansen is a former retailer (e.g., The Disney Store, The Gap) who currently works in the Reference Department at the Central Branch of the Denver Public Library. Both have used merchandising techniques to promote their collections and build circulation, and they present workshops on this topic throughout the state.

Recently Viewed Products