Merchandising Of Fashions: Policies And Methods Of Successful Specialty Stores (Hardcover) (ISBN-13: 9781258376239)

Merchandising of Fashions: Policies and Methods of Successful Specialty Stores is a comprehensive guide to the retail industry, specifically focusing on fashion merchandising. Written by John Baley Swinney, a renowned expert in the field, this book provides an in-depth analysis of the policies and methods used by successful specialty stores to maximize their sales and profitability.The book covers a wide range of topics related to fashion merchandising, including the importance of product selection, visual merchandising techniques, pricing strategies, inventory management, and customer service. Swinney also discusses the role of technology in modern retailing and provides insights into the latest trends and innovations in the industry.The book is designed to be a practical resource for retailers, offering real-world examples and case studies to illustrate key concepts and strategies. It is also a valuable resource for students and professionals in the fashion industry, providing a comprehensive overview of the retail landscape and the strategies used by successful retailers to stay ahead of the competition.Overall, Merchandising of Fashions: Policies and Methods of Successful Specialty Stores is a must-read for anyone interested in the retail industry, particularly those involved in fashion merchandising. It provides a wealth of information and insights that can help retailers and fashion professionals succeed in today's competitive marketplace.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

Author: John Baley Swinney
ISBN-10: 1258376237
ISBN-13: 9781258376239
Publisher: Literary Licensing, LLC
Language: English
Published: 06/09/2012
Pages: 414
Format: Hardcover
Weight: 1.59lbs
Size: 9.00h x 6.00w x 0.94d