Mergers and Acquisitions in the Global Pharmaceutical Industry (Paperback) (ISBN-13: 9783640780587)

Project Report from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 65 % - B, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Mergers and acquisitions are of major importance in the pharmaceutical industry. In order to evaluate the dynamics of this particular industry, this paper critically evaluates the pre- and post- merger situation of GlaxoSmithKline concerning its ready-access to markets, know-how and management capability. Furthermore, strengths and weaknesses and merger's outcomes will be outlined. Critical push and pull factors affecting M&A activity in North America will be analysed, using Pfizer and Pharmacia as an example. In addition, general reasons for M&A failure in the pharmaceutical industry will be illustrated focussing on the M&A activity of GlaxoSmithKline. Finally, using two global pharmaceutical players (GSK and Astrazeneca), the merits and demerits of the McKinsey's five step programme will be discussed.

Author: Mennen, Abayomi, Jian
ISBN-10: 3640780582
ISBN-13: 9783640780587
Publisher: Grin Verlag
Language: English
Published: 12/23/2010
Pages: 64
Format: Paperback
Weight: 0.21lbs
Size: 8.27h x 5.83w x 0.15d