Methods Excite Tourism Leisure (Paperback) (ISBN-13: 9798886411188)

This book has these three research questions need to be answered. Can apply (AI) learning machine predict travelling consumer behavior? Can (AI) big data gathering learning machine be replaced to human travelling marketing research method, e.g. survey or traveler psychological and travelling marketing research or travelling environment micro and macro economic human judgement of traveler consumption behavior prediction methods to predict travelling consumer behaviors more accurate? Whether is AI tourism behavioral prediction tool or traditional tourism market research method better to predict tourism market behavior?