Mexican Americans and the Mass Media (Hardcover) (ISBN-13: 9780893911263)

This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.

Author: Bradley S. Greenberg, Michael K. Burgoon, Judee Burgoon
ISBN-10: 0893911267
ISBN-13: 9780893911263
Publisher: Praeger
Language: English
Published: 01/01/1983
Pages: 306
Format: Hardcover
Weight: 1.33lbs
Size: 9.21h x 6.14w x 0.75d