Michel et Augustin: Success of a Creative and Innovative Company (Paperback) (ISBN-13: 9798564038591)

The American have their famous Ben & Jerry's, the German have Ben & Nuts and from now on, the French have their two kooky cookies: Michel et Augustin.This French cooking-making venture is created in Paris in 2004 and 10 years later, it has become a strong brand on the French food market. On this mature market, dominated by large food-processing companies, Michel et Augustin managed to get a place through innovative products and an original way to communicate. With a value proposition non-existing on the market (playful positioning and products "homemade"), they establish a niche of loyal customers.

Author: Mauro Tommaso de Candia
ISBN-10: 8564038595
ISBN-13: 9798564038591
Publisher: Independently Published
Language: English
Published: 11/13/2020
Pages: 32
Format: Paperback
Weight: 0.22lbs
Size: 11.02h x 8.50w x 0.07d