Million Dollar Mailings (Hardcover) (ISBN-13: 9781566251624)

Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique - copy approaches, design, formats, offers - unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

Author: Denison Hatch
ISBN-10: 1566251621
ISBN-13: 9781566251624
Publisher: Taylor Trade Publishing
Language: English
Published: 04/30/1997
Pages: 532
Format: Hardcover
Weight: 3.96lbs
Size: 11.28h x 8.82w x 1.55d