Mind Over Diet: Psychology, food, fitness and the art of self-negotiation (Paperback) (ISBN-13: 9781497340664)

Thomas Mueller entered his first race in 1984 and completed the 10 mile run and 30 mile bike segments. In the years following, Mueller found a deep passion for short course triathlon racing, marathon running, ultradistance running, road cycling and mountain biking. Over the past 30 years, Mueller has completed over 150 endurance sport events. Some of his key accomplishments include six (6) finishes at the Mohican 100-mile run in Ohio, eight (8) finishes at the Ice Age 50-mile in Wisconsin, approximately seventy-five (75) marathon finishes (including New York, Chicago and the Marine Corps in D.C.) and two (2) completed Great Bicycle Ride Across Wisconsin tours. On a professional and academic front, Mueller built an extensive career in business development through event and affinity marketing. He holds a journalism degree from the University of Wisconsin, a MBA from Otterbein University, and a PhD in Communication from the University of Florida. His research focuses on the psychological dimensions and related motivators among endurance sport, motorsport, corporate social responsibility and the university student loan process, among others.