Minimalist Marketing: How Entrepreneurs and Nonprofits are Reaching Their Audience Without a Marketing Budget (Hardcover) (ISBN-13: 9780998100746)

Minimalist Marketing is the entrepreneur and nonprofit's guide to marketing that works.

"Minimalist Marketing is loaded with solid research and easily digested ideas. Joe gives us a vocabulary and a system to get traction in our marketing." - Jack Allen, PhD, author of The Mindset for Success

"As soon as I started reading Minimalist Marketing, I had a hard time putting it down." - Ashley Brooks, PhD, owner of Restoration Counseling

"This book should be the go-to guide for anyone wanting to get ahead of the curve when it comes to engaging your customer." - Josh Taylor, Assistant Vice President of Marketing, University of Mobile

"If you are struggling to get your message in front of your audience, Minimalist Marketing is the answer." - Francis Jones, owner of KHJ Consulting

In Minimalist Marketing, you will learn:

• The four strategies successful nonprofits and entrepreneurs use to compete against brands with much larger marketing budgets
• Why the best marketing can (and often should) be a small line item in your budget
• How to pair the right tools with the right strategies so that you do not spend all of your time experimenting and guessing