Mobile Commerce: Technology, Theory, and Applications (Hardcover) (ISBN-13: 9781591400448)

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce appliations for both individuals and organizations are expected to grow considerably over the next few years. This text addresses issues pertaining to the development, deployment and use of these applications. Its objective is to provide a single source of contemporary information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on business and consumers and case studies describing comtemporaty m-commerce applications and lessons learned.

Author: Brian E. Mennecke,Troy Strader
ISBN-10: 1591400449
ISBN-13: 9781591400448
Publisher: Information Science Reference
Language: English
Published: 07/25/2012
Pages: 366
Format: Hardcover
Weight: 1.74lbs
Size: 10.54h x 7.10w x 1.03d