Mobile Services Industries, Technologies, and Applications in the Global Economy (Hardcover) (ISBN-13: 9781466619814)

As business paradigms shift from desktop-centric environments to data-centric mobile environments, mobile services create numerous new business opportunities. At the same time, these advances may also challenge many of the basic premises of existing business models. Mobile Services Industries, Technologies, and Applications in the Global Economy fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy. Written for academics, researchers, government policymakers, and corporate managers, this comprehensive volume will outline the great potential for new business models and applications in mobile commerce.

Author: In Lee
ISBN-10: 1466619813
ISBN-13: 9781466619814
Publisher: Information Science Reference
Language: English
Published: 08/31/2012
Pages: 370
Format: Hardcover
Weight: 2.45lbs
Size: 11.00h x 8.60w x 1.10d