Mobile Strategies for Digital Publishing: A Practical Guide to the Evolving Landscape (Paperback) (ISBN-13: 9780981360829)

Major trends are reshaping the digital future for publishers: mobile devices are now the #1 source for reaching readers, and, increasingly, for reading. That's changing the demands on publishers at every stage of the publishing process, from discovery and marketing to retail, content delivery, and much else besides. Mobile Strategies for Digital Publishing takes a critical look at new data on sales and usage of mobile and tablet devices in North America and beyond to identify the trends most likely to impact publishers in the short and long terms. Analyzing the available information and offering case studies, Thad McIlroy proposes a comprehensive set of strategic decisions that large and small publishers can make to gear up for the mobile future. His market-based recommendations cover operational and staffing considerations, content development and optimization, innovative marketing approaches, mobile apps and content delivery systems, new mobile retail opportunities, the role of carriers and more.

Author: Thad McIlroy
ISBN-10: 0981360823
ISBN-13: 9780981360829
Publisher: Future of Publishing
Language: English
Published: 02/10/2015
Pages: 138
Format: Paperback
Weight: 1.01lbs
Size: 11.00h x 8.50w x 0.36d