Mobilising the Audience (Paperback) (ISBN-13: 9780702232053)

Vendor: Mark Balnaves
Product type: Books
Format: Paperback
$43.95
$43.95
$43.95
Subtotal: $43.95
WR Book House

Mobilising the Audience

$43.95

Mobilising the Audience

$43.95
Format: Paperback
Description
Description
x
Mobilising the Audience is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions.

Author: Mark Balnaves
ISBN-10: 070223205X
ISBN-13: 9780702232053
Publisher: University of Queensland Pr (Australia)
Language: English
Published: 04/01/2002
Pages: 384
Format: Paperback
Weight: 1.08lbs
Size: 8.70h x 6.18w x 1.10d
By Mark Balnaves
By Mark Balnaves
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Mark Balnaves is Professor of Public Relations and Journalism at Edith Cowan University, in Perth. He is the co-editor with Tom O'Regan and Jason Sternberg of Mobilising the Audience, published by UQP in 2002.

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