Mobilized Marketing and the Consumer: Technological Developments and Challenges by Yamamoto, Gonca Telli

Mobilized Marketing and the Consumer: Technological Developments and Challenges (Hardcover) (ISBN-13: 9781605669168)

Vendor: Gonca Telli Yamamoto
Product type: Books
Format: Hardcover
$180.00
$180.00
$180.00
Subtotal: $180.00
Mobilized Marketing and the Consumer: Technological Developments and Challenges by Yamamoto, Gonca Telli

Mobilized Marketing and the Consumer: Technological Developments and Challenges

$180.00
Mobilized Marketing and the Consumer: Technological Developments and Challenges by Yamamoto, Gonca Telli

Mobilized Marketing and the Consumer: Technological Developments and Challenges

$180.00
Format: Hardcover
Description
Description
x
In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies.

Author: Gonca Telli Yamamoto
ISBN-10: 1605669164
ISBN-13: 9781605669168
Publisher: Business Science Reference
Language: English
Published: 11/30/2009
Pages: 294
Format: Hardcover
Weight: 2.45lbs
Size: 11.30h x 8.50w x 1.00d

Review Citation(s):
LJ Best Reference Sources 11/15/2009 pg. 47
Reference and Research Bk News 05/01/2010 pg. 126

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