Models, Strategies, and Tools for Competitive SMEs (Hardcover) (ISBN-13: 9798369340462)

In a fiercely competitive global economy, small and medium-sized enterprises (SMEs) face numerous challenges in achieving and sustaining competitiveness. From limited resources and evolving market dynamics to technological disruptions and regulatory hurdles, SMEs often struggle to navigate the complexities of modern business environments. As a result, many SMEs find themselves at a disadvantage, unable to fully capitalize on opportunities or effectively mitigate threats, thus hindering their growth and long-term viability. Models, Strategies, and Tools for Competitive SMEs offers a comprehensive solution to empower SMEs to thrive in competitive landscapes. By bringing together a wealth of expertise and insights from scholars and practitioners globally, this book serves as a valuable resource for SMEs seeking to enhance their competitiveness and unlock their full potential. Through a diverse array of topics, ranging from leadership and innovation to digital marketing and organizational climate, the book provides actionable strategies and practical tools tailored specifically to the needs of SMEs.

Author: Rafael Perez-Uribe
ISBN-13: 9798369340462
Publisher: IGI Global
Language: English
Published: 10/16/2024
Pages: 462
Format: Hardcover
Weight: 2.97lbs
Size: 11.00h x 8.50w x 1.00d