Modern Advertising Essentials You Always Wanted to Know: Master Advertising Strategy, Consumer Behavior, Brand Storytelling, AI Marketing, and Social (Paperback) (ISBN-13: 9781636514857)

Whether developing your first campaign or optimizing high-profile marketing initiatives, Advertising Essentials You Always Wanted to Know provides actionable solutions to help you engage with your audience. It equips you to learn what Nike, Apple, and Spotify discovered about storytelling to win hearts, and how missteps have cost other brands millions of dollars. It is an easy-to-use resource on the art and science of modern advertising for leaders and professionals.

This book offers:

• Guidance on optimizing your campaign's performance
• Real-world knowledge to create impactful advertising
• Insights into digital, social media, and influencer marketing tactics
• Understanding of strategic advertising models