Modern Propaganda (Paperback) (ISBN-13: 9780998315607)

Modern Propaganda is a book that dives into the art of influencing society, individuals, and news media through digital communication. It also includes the interpretation and manipulation of data analytics and data patterns to influence news stories, behavior, combined with traditional digital marketing techniques. From leveraging social media, to creating fake outrage, to internet based media manipulation techniques that can steer the outcome of an election, Modern Propaganda covers the industry's most effective and influential practices. These can be used by ad agencies and data driven marketers intent on influencing the competitive landscape, or by individuals who simply wish to understand how Modern Propaganda operates and affects them personally in The Digital Age of the Internet.

Author: J. M. Del Hagen
ISBN-10: 0998315605
ISBN-13: 9780998315607
Publisher: Techistry Inc
Language: English
Published: 10/27/2016
Pages: 142
Format: Paperback
Weight: 0.44lbs
Size: 9.02h x 5.98w x 0.30d