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As a start-up you may need to raise funds in the shark-infested waters of the investment community; this book will help you navigate your way to control, survival and success.
David Pattison left school not knowing what he wanted to do. He 'fell' into the advertising industry and made good progress becoming a main board director at the age of 29. In 1990 he started his own business with two partners that was sold and became part of the Omnicom Group. PHD is now a worldwide brand in eighty markets.
He attended Harvard Business School and lived and worked in New York building PHD USA. Before leaving PHD he launched offices in 35 markets including Moscow, Dubai, Hong Kong and Singapore.
After PHD he was asked by the founders to sell an independent digital media business, which he achieved successfully just before the world economic crisis in 2008.
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Take 20% off your first order
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