Before you leave...
Take 20% off your first order
20% off
Enter the code below at checkout to get 20% off your first order
More Than a Name: An Introduction to Branding (Paperback) (ISBN-13: 9781350031036)
Vendor:
Melissa Davis
Product type:
Books
- $44.95
$44.95- $44.95
- Unit price
- per
Subtotal:
$44.95
Description
xThe successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name, Melissa Davis and Steve Everhard take you through everything you need to know about developing a clear identity for a brand and the best techniques to promote the desired message, experience and emotions in the most effective way.
You'll discover: - What makes up a brand identity- How to create guidelines for in-house and external partners
- The challenges and benefits of defining and targeting specific audiences
- Current trends in corporate promotion, including online and viral marketing With a strong focus on the visual aspects of branding and updated with contemporary examples and information on digital campaigns, this book is perfect for readers coming to the topic from graphic design, marketing and branding.
Author: Melissa Davis, Steve Everhard
ISBN-10: 1350031038
ISBN-13: 9781350031036
Publisher: Bloomsbury Visual Arts
Language: English
Published: 03/05/2026
Pages: 240
Format: Paperback
Weight: 1.00lbs
Size: 8.27h x 10.63w x 1.00d
By Melissa Davis
xMelissa Davis has over 20 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, Shell and Microsoft, consulting on communication strategies, brand campaigns and sustainability. Melissa is based in London.
Recently Viewed Products
- Choosing a selection results in a full page refresh.