More Words That Sell (Paperback) (ISBN-13: 9780071418539)

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book

More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.

More Words That Sell includes:

• Power words for heightening impact
• Positive personal qualities for selling oneself
• Cliche's to avoid
• Color names beyond just red, white, blue, yellow, etc.
• Words that reflect current trends in popular culture

With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

Author: Richard Bayan
ISBN-10: 0071418539
ISBN-13: 9780071418539
Publisher: McGraw-Hill Companies
Language: English
Published: 07/17/2003
Pages: 176
Format: Paperback
Weight: 0.66lbs
Size: 9.97h x 6.48w x 0.46d