Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures by O'Donohoe, Stephanie

Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures (Paperback) (ISBN-13: 9781138206106)

Vendor: Stephanie O'Donohoe
Product type: Books
Format: Paperback
$72.99
$72.99
$72.99
Subtotal: $72.99
Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures by O'Donohoe, Stephanie

Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures

$72.99
Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures by O'Donohoe, Stephanie

Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures

$72.99
Format: Paperback
Description
Description
x

This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.



Author: Stephanie O'Donohoe
ISBN-10: 1138206105
ISBN-13: 9781138206106
Publisher: Routledge
Language: English
Published: 08/04/2016
Pages: 280
Format: Paperback
Weight: 0.88lbs
Size: 9.21h x 6.14w x 0.59d
By Stephanie O'Donohoe
By Stephanie O'Donohoe
x

Stephanie O'Donohoe is Professor of Advertising and Consumer Culture at the University of Edinburgh, UK

Margaret Hogg is Fulgoni Professor of Consumer Behaviour and Marketing at Lancaster University Management School, UK

Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK

Lydia Martens is Senior Lecturer in Sociology at Keele University, UK

Lorna Stevens is Senior Lecturer in Marketing at the University of the West of Scotland, UK

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