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The book outlines a new approach to motivation in language. The approach proposes a cognitive theory of the linguistic sign, partly in opposition to classical Saussurean linguistics. The new theory is inspired and informed by Charles S. Peirce's semiotics, especially the distinction between the icon, the index, and the symbol.
Hubert Kowalewski is an assistant professor at Maria Curie-Sklodowska University in Lublin, Poland. His main professional interests include cognitive linguistics, non-linguistic semiotics, methodology of linguistics, and philosophy of science. He has published papers on motivation in language and visual signs, Conceptual Blending Theory, and speculative fiction.
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