Mountain Resort Marketing and Management by Solelhac, Armelle

Mountain Resort Marketing and Management (Paperback) (ISBN-13: 9781032064048)

Vendor: Armelle Solelhac
Product type: Books
Format: Paperback
$52.95
$52.95
$52.95
Subtotal: $52.95
Mountain Resort Marketing and Management by Solelhac, Armelle

Mountain Resort Marketing and Management

$52.95
Mountain Resort Marketing and Management by Solelhac, Armelle

Mountain Resort Marketing and Management

$52.95
Format: Paperback
Description
Description
x

Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry.



Author: Armelle Solelhac
ISBN-10: 1032064048
ISBN-13: 9781032064048
Publisher: Routledge
Language: English
Published: 01/29/2024
Pages: 194
Format: Paperback
Weight: 0.67lbs
Size: 9.21h x 6.14w x 0.45d
By Armelle Solelhac
By Armelle Solelhac
x

Armelle Solelhac, is founder of SWiTCH, a prospective, marketing strategy and digital communication agency specialized in tourism and outdoor sports, located in Annecy (France) and Los Angeles (USA). She has a master's degree in business law from Université Grenoble Alpes and a Specialized master's degree in marketing and Communication from the ESCP Business School Paris. She has visited and studied 280 ski areas in 27 countries and across 5 continents, and 100 seaside destinations in 14 countries across 4 continents throughout her career. Armelle also sits on the board of directors for several firms and non-profit organizations, and lectures at the Institut Universitaire de Technologie (IUT) d'Annecy.

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