MS-61 Consumer Behaviour (Paperback) (ISBN-13: 9789355544315)

MS-61 Consumer Behaviour Topics Covered Block 1 - Consumer Behaviour - Issues and Concepts Unit 1 - Consumer Behaviour - Nature, Scope and Applications Unit 2 - Consumer Behaviour and Lifestyle Marketing Unit 3 - Organisational Buying Behaviour Block 2 - Individual Influences on Buying Behaviour Unit 1 - Perceptions Unit 2 - Consumer Motivation and Involvement Unit 3 - Attitude and Attitude Change Unit 4 - Learning and Memory Unit 5 - Personality and Self-Concept Block 3 - Group Influences on Consumer Behaviour Unit 1 - Reference Group Influence and Group Dynamics Unit 2 - Family Buying Influences, Family Life Cycle and Buying Roles Unit 3 - Culture and Subculture influences Block 4 - The Buying Process Unit 1 - Problem Recognition and Information Search Behaviour Unit 2 - Information Processing Unit 3 - Alternative Evaluation in Buying Decisions Unit 4 - Purchase Process & Post-Purchase Behaviour Block 5 - Modelling Buyer Behaviour Unit 1 - Early Models Unit 2 - Howard Sheth Model Unit 3 - Recent Developments in Modelling Consumer Behaviour Total Question Papers Solved-0, Unsolved-4 June (2020-2021) December (2020-2021)

Author: Gullybaba Com Panel
ISBN-10: 9355544316
ISBN-13: 9789355544315
Publisher: Gullybaba Publishing House Pvt Ltd
Language: English
Published: 01/11/2022
Pages: 150
Format: Paperback
Weight: 0.40lbs
Size: 8.50h x 5.50w x 0.32d