MS-612 Retail Management (Paperback) (ISBN-13: 9789381066423)

MS-612 Retail Management

Block 1 - An Overview of Retailing Environment

Introduction to Retailing

Evolution of Retail Environment

Formats of Retailing

Block 2 - Retail Planning and Development

Understanding the Retail Customer

Marketing Research for Retailing

Strategic Retail Planning Process

Locational Decisions

Growth Strategies

Block 3 - Retail Mix

Product Merchandise

Pricing

Promotion and Communication Mix

Atmospherics

Block 4 - Retail Operations

Sourcing

Financial Management Issues in Retailing

Organisation Structure and Management of Human Resources

CRM - Customer Relationship Marketing

Monitoring and Controlling Retail Operations

Block 5 - Issues Impacting Retail Business in India

Legal and Security Issues in Retail

Ethical Dimensions

Technology in Retailing

Non Store Retailing

Total-25, Solved-8, Unsolved-17

June (2008-2019)

December (2007-2019)