MS-64 International Marketing (Paperback) (ISBN-13: 9789355544155)

MS-64 International Marketing

Block 1 - International Marketing: An Introduction

Unit 1 - Scope and Size of International Markets

Unit 2 - Conceptual Framework

Unit 3 - Institutional Framework

Block 2 - Environment of International Business

Unit 1 - Cultural Environment

Unit 2 - Political and Legal Environment

Unit 3 - Strategic Retail Planning Process

Block 3 - Policy Framework and Procedural Aspects

Unit 1 - India's Export - Import Policy

Unit 2 - Export - Import Documentation

Block 4 - International Marketing Mix

Unit 1 - International Product Policy and Planning

Unit 2 - International Advertising

Unit 3 - International Pricing Policy

Unit 4 - International Distribution and Sales Policy

Block 5 - International Marketing Planning

Unit 1 - International Market Selection

Unit 2 - International Marketing Research

Unit 3 - International Marketing Planning and Control

Question Papers

MS-64 English (Total-4, Solved-0, Unsolved-4)

June (2020-2021)

December (2020-2021)