MTM-06 Marketing for tourism managers (Paperback) (ISBN-13: 9789381970195)

MTM-06 Marketing for tourism managers

Block 1 - All Units

Unit 1 - Introduction of Marketing

Unit 2 - Marketing in a Developing Economy

Unit 3 - Marketing of Services

Unit 4 - Planning Marketing Mix

Unit 5 - Market Segmentation

Unit 6 - Marketing Organisation

Unit 7 - Marketing Research and its Applications

Unit 8 - Determinants of Consumer Behaviour

Unit 9 - Models of Consumer Behaviour

Unit 10 - Indian Consumer Environment

Unit 11 - Product Decisions and Strategies

Unit 12 - Product Life Cycle and New Product Development

Unit 13 - Branding and Packaging Decisions

Unit 14 - Pricing Policies and Practices

Unit 15 - Marketing Communications

Unit 16 - Advertising and Publicity

Unit 17 - Personal Selling and Sales Promotion

Unit 18 - Sales Forecasting

Unit 19 - Distribution Strategies

Unit 20 - Managing Sales Personnel

Unit 21 - Marketing and Public Policy

Unit 22 - Cyber Marketing

Previous Year Solved Question Papers Included

MTM-06 English (Total-4, Solved-0, Unsolved-4)

June (2020-2021)

December (2020-2021)