Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities by McIntyre, Charles

Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities (Hardcover) (ISBN-13: 9781786354563)

Vendor: Charles McIntyre
Product type: Books
Format: Hardcover
$122.99
$122.99
$122.99
Subtotal: $122.99
Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities by McIntyre, Charles

Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities

$122.99
Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities by McIntyre, Charles

Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities

$122.99
Format: Hardcover
Description
Description
x
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

Author: Charles McIntyre
ISBN-10: 178635456X
ISBN-13: 9781786354563
Publisher: Emerald Group Publishing
Language: English
Published: 12/05/2016
Pages: 272
Format: Hardcover
Weight: 1.35lbs
Size: 9.10h x 6.00w x 0.90d
By Charles McIntyre
By Charles McIntyre
x
Charles McIntyre, Bournemouth University, Poole, UK T. C. Melewar, Middlesex University London, London, UK Charles Dennis, Middlesex University London, London, UK

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