Multichannel Marketing (Paperback) (ISBN-13: 9780470239599)

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

Author: Akin Arikan
ISBN-10: 047023959X
ISBN-13: 9780470239599
Publisher: Sybex
Language: English
Published: 04/01/2008
Pages: 312
Format: Paperback
Weight: 0.98lbs
Size: 9.15h x 7.37w x 0.68d

Review Citation(s):
Reference and Research Bk News 08/01/2008 pg. 142