Multimodal Discourse: The Modes and Media of Contemporary Communication (Paperback) (ISBN-13: 9780340608777)

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.

Author: Gunther Kress, Theo Van Leeuwen
ISBN-10: 0340608773
ISBN-13: 9780340608777
Publisher: Hodder Education Publishers
Language: English
Published: 09/06/2001
Pages: 152
Format: Paperback
Weight: 0.53lbs
Size: 9.22h x 6.10w x 0.49d

About the Author

Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia