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Multinationals and Transition: Business Strategies, Technology and Transformation in Central and Eastern Europe (Hardcover) (ISBN-13: 9780333968741)
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J. Manea
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Books
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Description
xThis book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature.
Author: J. Manea,R. Pearce
ISBN-10: 0333968743
ISBN-13: 9780333968741
Publisher: Palgrave MacMillan
Language: English
Published: 03/03/2004
Pages: 198
Format: Hardcover
Weight: 0.92lbs
Size: 8.50h x 5.50w x 0.63d
Author: J. Manea,R. Pearce
ISBN-10: 0333968743
ISBN-13: 9780333968741
Publisher: Palgrave MacMillan
Language: English
Published: 03/03/2004
Pages: 198
Format: Hardcover
Weight: 0.92lbs
Size: 8.50h x 5.50w x 0.63d
By J. Manea
xJULIA MANEA is a lecturer in International Business at the Manchester School of Management. She obtained her Ph D from the University of Reading. Her research and teaching interests include multinational firms' strategies in emerging markets, subsidiary development and impact on host-countries, transition economies, industrial performance and economic growth. ROBERT PEARCE is a reader in International Business in the Department of Economics at the University of Reading.
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