Museum Branding: How to Create and Maintain Image, Loyalty, and Support by Wallace, Margot

Museum Branding: How to Create and Maintain Image, Loyalty, and Support (Hardcover) (ISBN-13: 9781442263444)

Vendor: Margot Wallace
Product type: Books
Format: Hardcover
$123.00
$123.00
$123.00
Subtotal: $123.00
Museum Branding: How to Create and Maintain Image, Loyalty, and Support by Wallace, Margot

Museum Branding: How to Create and Maintain Image, Loyalty, and Support

$123.00
Museum Branding: How to Create and Maintain Image, Loyalty, and Support by Wallace, Margot

Museum Branding: How to Create and Maintain Image, Loyalty, and Support

$123.00
Format: Hardcover
Description
Description
x
Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social Media; Theaters, Conservation Labs, and Visible Storage Spaces; and Databases

Author: Margot Wallace
ISBN-10: 144226344X
ISBN-13: 9781442263444
Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
Language: English
Published: 03/18/2016
Pages: 340
Format: Hardcover
Weight: 1.55lbs
Size: 9.10h x 6.10w x 1.20d
By Margot Wallace
By Margot Wallace
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Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.

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