Museum Membership Innovation: Unlocking Ideas for Audience Engagement and Sustainable Revenue (Paperback) (ISBN-13: 9781538114735)

Rosie Siemer is an expert in museum audience development and membership strategy. Although her expertise is rooted in more than a decade of research, education, and field experience, she possesses a unique understanding of what makes museum geeks tick because she is a museum geek--she has visited more than 90 museums in 12 countries. Rosie co-authored a comprehensive membership resource, Membership Marketing in the Digital Age and has served on a number of boards for professional, cultural and community organizations.